DARIEN, Conn. -- Cheryl Fudge opened its third store at Darien Sport Shop. Fashionistas of all ages can design their own clothes or purchase Cheryl Fudge designs.
Cheryl Fudge opened her first store in Nantucket in 2002 and also has a store in Santa Monica, Calif. Additional stores are planned soon for Miami and New Jersey.
She provided answers to questions via email:
Why did you choose the Darien Sports Shop as a provider for Cheryl Fudge designs?
The Darien Sport Shop is the go-to source for shopping in Darien because it encompasses all the needs of a fashionable and smart shopper. It has a long history of community service and engagement and an extremely loyal following, just like Cheryl Fudge.
Will the Darien shop have the full range of services that you have at the store in Nantucket and Santa Monica?
The shop in Darien has EVERYTHING anyone could want to design their own clothes - amazing patches, trim, clothing and even a runway!! Customers who know Cheryl Fudge's other locations will feel right at home in the sport shop.
People who shop at Cheryl Fudge can design their own clothes, and purchase CF offerings, correct?
Yes! Cheryl Fudge designs the best T-shirts in the country (among many other items, of course!) but we want the customer to join in the fun of designing and customize it for themselves. We always have amazing one-of-a-kind Cheryl Fudge Design clothing that customers can purchase or use as inspiration for their own designs.
Cheryl Fudge is also opening soon in Miami and New Jersey. Have you seen increased activity from your brand that makes it the right time to expand?
The Cheryl Fudge brand was built on beautiful one-of-a-kind clothing and built huge demand on Nantucket into an amazing store in California. We have had many many offers to expand and partner but we have finally found the perfect fit working with our franchisees and a major media company to bring the store to national attention. The Darien Sport Shop is ahead of the curve of what is going to be a national trend where everyone is able to design and customize their own clothing in a fun few hours - and they don't even have to know how to sew!
What do you think customers at Darien Sport Shop will enjoy most about the Cheryl Fudge brand?
The adult customers at the Sport Shop appreciate everything from high end designer clothing to great athletic gear -- the Cheryl Fudge brand is all about customizing your clothing for YOU in a totally unique and beautiful, classy way. They will know that nobody else will ever walk in wearing the same outfit because everything that comes out of the design shop is one of a kind, whether it is a gorgeous cashmere sweater or casual sports bag. For our fashion camps and birthday parties, they leave empowered to be creative with their clothes and with an awesome memory of a great day of designing.