NEW CANAAN, Conn. -- Brenda McKenna, a 25-year veteran of media marketing, has launched BCM Media LLC, a private media consulting firm in New Canaan.
The firm specializes in business-to-business media planning and buying for a wide range of industries, including healthcare, according to a release.
Partnerships with affiliates allow the firm to offer expanded advertising services without the high overhead costs associated with a more traditional agency.
McKenna was most recently the vice president and media director at Marquardt & Roche in Stamford. She also previously worked at Grolier Publishing and Lord, Geller, Federico, Einstein.
For more information, contact Brenda McKenna, managing director, at 203-326-1477 or at firstname.lastname@example.org.