NEW CANAAN, Conn., -- A New Canaan business owner is counting on a good week of sales during the state's no sales tax event.
Elizabeth Correa, owner of Candy Nichols clothing store on 99 Main St., said cutting the tax for one week acts as an incentive for people to hit the streets instead of the Internet.
"It encourages people to physically go into stores rather than online because it's local, it's Connecticut only," she said. "I think it reminds everyone to shop locally which is good for us."
The sales tax holiday began on Sunday and ends Saturday. Shoppers save the 6.35 percent sales tax that the state levies on all sales.
Correa said timing is a key as parents seek to clothe and shoe their children in preparation for school, which starts next week for many students.
"It's perfect timing for back to school because school starts next week," she said. "If it was earlier in the summer it would be useless. Everything is on sale anyway and people aren't thinking about back-to-school.''
Although cutting the 6.35 sales tax may not seem to be much, Correa said it can add up.
"It is good savings because if you are buying for several children you can save quite a bit of money," she said.
The children’s clothing store, which had been on 67 Elm St., relocated to 99 Main St., in 2013.
Correa wasn't relying on word of mouth for people to find out about tax-free week. The business sent emails to its regular customers reminding them about tax-free week. Customers have come to the store because of that email, she said.
So far the week has seen steady sales, but she expects it rise as the weekend arrives.
"Right now we are even to last year. Two years ago was definitely the best one," she said. "Last year was a tough year generally. I think by the end of the week we are going to do more than we did last year."