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Pizza Guy Gives a Slice to Fight Arthritis

Working with his hands to feed hungry New Canaanites, Lorenzo Colella knows he may suffer from arthritis sooner or later. “Making pizza, your hands can get hurt,” he said.

So it made perfect sense for him to lend a hand --  and a few dollars -- to those helping to treat the ailment.

For three Tuesdays this month, Joe’s Pizza will donate 50 cents for every pizza sold to the Arthritis Foundation . Tim Daniels, owner of Senior Helpers in Stamford, will match the amount. Joe’s Pizza began collecting its donations two days ago.

“It’s just one of the causes we thought needed help,” said Colella, 33, who took over the pizzeria five years ago. His father, Joe Colella, is retired. “We’ve done a lot of little things in the community, but never anything with arthritis.”

Colella has told customers about the charitable efforts in person and placed notices about it on his pizza boxes. “I said, ‘Yeah, let’s do it.’ You’ve got to help wherever you can,” said the 1995 New Canaan High School graduate.

Daniels said he presented the idea to Colella to help raise awareness about arthritis in New Canaan and throughout Fairfield County. “He [Colella] has always had the community’s interest and he’s always worked to do things in New Canaan,” Daniels said. “It’s a good way to help with it.  We certainly hope it will aid the foundation and its research and we hope it will raise the visibility of arthritis and its effects on the elderly and children.”

Daniels said there is no financial goal for the fund-raiser. Colella figures he’ll get a good share of donations with the holiday season, especially with people choosing pizza after long days of holiday shopping.

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