NORWALK, Conn. -- Thousands of people filled the streets over the weekend for the SoNo Arts Celebration. For Paul Fernandez-Carol, every one of those Norwalk visitors offered an opportunity to display his work and advertise his Seven Arts Gallery.
"In a weekend like this, the kind of traffic I see would take me years to build if I only had my retail store," Fernandez-Carol said Sunday. "The ripple effect of getting this kind of exposure in my opinion is what grows your business."
He had a tent at the festival that displayed his works and that of 11 other artists.
Although the Ridgefield-based Fernandez-Carol said there weren't many buyers among the people who stopped to look at all the artwork, he said it was still a good opportunity to make their names known.
Kristen Terrana was one of the artists displaying her work in the Seven Arts Gallery tent.
Exposure is what she was looking for as well. She is new to the area, having just moved with her family moved to Redding in March from New York City.
"It's important to meet new people since I am new to the area, interact with local people here, meet other artists and also try to get the word out about my art," said Terrana, who said she made some sales during the weekend arts event.